How it works
The user journey from your page to an unlocked reward — and the two integration models available.
The user journey
User sees the UNLOQ entry point on your site
A button, banner, or widget placed at a high-intent moment — next to the "buy" action, during checkout, or right after a purchase.
User opens the offer
They see exactly what they can unlock (e.g. free PPV, a 50 PLN voucher) and the ways to unlock it — each one a verified action with a brand such as Kraken, OKX, or Superbet.
User completes a verified action in the UNLOQ app
For example: registering an account with a brand, or completing a registration plus a first transaction. The UNLOQ app verifies the action automatically — no codes to type in, no screenshots, no manual review.
User receives the reward
The unlocked benefit is delivered to the user, and the verified action is settled in your favor as the Partner — every verified user action generates revenue for you.
Two integration models
Redirect model — live today
Your entry point links to a dedicated UNLOQ landing page (e.g.
unloq.now/your-campaign). The page explains the offer and its terms, and
guides the user through installing the UNLOQ app and completing the unlock.
This is the model running today with partners like FAME MMA and Baltic Drive Festival. It requires nothing more than a link on your side, and UNLOQ hosts the full offer experience, including legal terms.
Best for: event pages, media partners, and any flow where sending the user to a dedicated offer page is natural.
Embedded model — in development
The offer opens inside your website or app, in an UNLOQ widget — without sending the user outside your funnel. We are building it with design partners whose flows can't tolerate redirects.
It isn't available yet, but we're happy to tell you more. Talk to us if you'd like to join the pilot.
Best for: ticketing and e-commerce checkouts, travel platforms, and any conversion-optimized funnel.
Where to place the entry point
UNLOQ entry points work best at moments where the user already shows purchase intent:
- Event or product page — next to the primary purchase button (the FAME "Unlock PPV" pattern)
- Checkout — as an alternative way to pay less or get more
- Post-purchase — "your order is confirmed, here's something extra you can unlock"
- Homepage or account area — as a permanent, always-on benefit
You can start with a single placement and add more once you see how your audience responds. You can tag each placement separately, so you will easily see which moments draw the most interest.